Summary

Senior creative professional with 20+ years of experience leading visual design, creative strategy, branding, digital experiences, advertising, and marketing communications from concept through pixel-perfect execution. Hands-on Art Director and Visual Designer known for combining strategic thinking, strong visual storytelling, refined typography, photography and photo retouching with practical design and development expertise. Experienced leading multidisciplinary creative and development teams within agencies and client-side marketing organizations. Skilled at translating complex ideas into compelling visual systems, presentations, prototypes, campaigns, websites, social content, and brand experiences for established global brands and emerging companies.

Core Experience

• Creative Direction & Art Direction

• Visual Design & Brand Identity

• Creative Strategy & Concept Development

• UX/UI & GUI Design

• Information Architecture & Wireframing

• Digital Advertising & Social Media

• Website & Product Design

• Presentation & Storytelling

• Prototyping & Design Systems

• Graphic Design & Typography

• Photography & Advanced Photo Retouching

• Creative Team Leadership

Tools

Figma | Adobe Creative Cloud | Sketch | Keynote | Microsoft Office | Collaboration Platforms | Sogni.ai

Professional Experience

Provide creative direction, art direction, visual design, branding, UX/UI, digital advertising, presentation design, and marketing solutions for agencies, brands, and organizations. Collaborate directly with clients, marketing teams, developers, strategists, and creative teams to transform business objectives into effective profitable achievements, from product development and measurable campaigns to company acquisition and migration of brands; transforming design principles into positive business actions and progress.

Selected Clients & Accounts

• Sony Pictures Television International — Upfront market presentations and marketing materials.

• Mattel — Social media creative for Barbie and digital work supporting Thomas & Friends / Fisher-Price.

• Godiva — Email and social media creative.

• Verizon — Sales presentations and marketing communications.

• JPMorgan Chase, Wells Fargo, AOL, Univision, Unilever, U.S. Army — Digital advertising and marketing creative.

• DeliverLean — Creative and marketing initiatives; Nations Market following its DeliverLean acquisition.

• Odyssey - functional energy, Betty Ford Center, Pariveda, EdPost, Heather Monahan, El American, The Life of Riley, Feppy, Gye Nyame Holistics — Branding, digital, packaging, marketing, presentation, and visual communications projects.

• Sogni.ai, The Golden Hog, MaxGame, CiudadJuego, Billcentrix, ASAP507, The Meteor, West Toast, Gilberts Resort, Restaurantware — Creative direction, visual design, digital experiences, and marketing projects.
  Varios sample Links: Sogni.ai / The Golden Hog / MaxGame / CiudadJuego / Billcentrix / ASAP507 / West Toast / Pariveda / EdPost / Betty Ford Center / The Life Of Riley / Feppy / Heather Monahan / El American / Gye Nyame Holistics / DeliverLean

• Past experiences include work for : Social Media for Barbie with Mattel, Emails and social media for Godiva, Sales presentations for Verizon and Dashmart, Online advertising for JP Morgan Chase, WellsFargo, AOL, Univision, Unilever, U.S. ARMY, among many others.

Selected Agency Experience

Eleta | Hecticus | Pixelittle | Rappy Studio | 
LiquidHub / Capgemini | ParhamSantana | Wikot
Held creative leadership and hands-on design roles across agency environments, partnering with clients and multidisciplinary teams to develop campaigns, brands, websites, digital experiences, presentations, and marketing communications.

Awards

2 Addy Awards, 1 MSN Award

Studies

PROdiseño 1994-1998
Bachelor’s degree in Graphic Design

Le Cordon Bleu 2007
Culinary Arts

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New York, NY | U.S. Resident | English & Spanish
Direct Contact: (305)332-7881 / irmghard@gmail.com

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