I prefer human creativity. 30 years of experience.
Yes, I know how to use AI (when appropriate).
Illustration, Design, Art and Creative Direction.
The Latest:
Drink Odyssey Functional Energy
Art Direction, Packaging Design and Web Design.
Sogni.ai
Logo design and applications of branding. Creative Lady.
Beloved Key Biscayne store “The Golden Hog”, got a brand revamp and a new website e-commerce.
Billcentrix
Branding and UX/UI Design for a fin-tech smart product interface for recurring billing models.
Branding and web design
Brand, design, photos and website.
Irmghard
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Creative Lady
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Irmghard * Creative Lady *
Creative Director / Art Director / Designer
Professional
30 years of experience as a hands-on visual designer and creative strategist. A creative director with solutions from concept to pixel perfect delivery, an art director with an infinite amount of ideas. An experienced lead for design and development teams, both within agencies and clients’ in-house marketing departments.
Skills
Concept and strategy for digital and traditional media, flow design and wire-framing, branding, graphic design, UX/GUI, interaction design; a creative storyteller with a budget manager mind and a production coordinator attitude, a researcher of new trends and passionate creating working prototypes that can convey a product and sell it.
• Figma, Adobe, Sketch, Keynote, Office and collaboration platforms
• Creative copywriter and quality editor, champion of ideas
• Offering exceptional organizational skills and problem solving attitude
• Stylish sensibility; typographic finesse and photography and retouching skills
• Persuasive communication skills, dynamic oral presenter in English and Spanish
• Artistic skills in illustration, watercolor, pencil drawing, oils and acrylics painting
Experience
Worked as an independent Creative Director, Art Director, Visual Designer, Creative Manager, and Web Designer, for various companies directly, such as Sony Pictures Television, Nations Market (previously DeliveLean); as well as advertising/marketing agencies during the last 30 years, including recent experiences at Eleta, Hecticus, Pixelittle, Rappy Studio, LiquidHub (now CapGemini), ParhamSantana, Wikot, Media8/M8Agency, among others.
Recent accounts: Sogni.ai / The Golden Hog / MaxGame / CiudadJuego / Billcentrix / ASAP507 / The Meteor / West Toast / Pariveda / EdPost / Betty Ford Center / The Life Of Riley / Feppy / Heather Monahan / El American / Gye Nyame Holistics / DeliverLean / Ameda Social Media for Barbie with Mattel and SDG site for Thomas & Friends with Fisher Price Emails and social media for Godiva Sales presentations for Verizon Dashmart Online advertising for JP Morgan Chase WellsFargo AOL Univision Unilever U.S. ARMY among many others. Upfront markets and marketing materials for Sony Pictures Television International
Awards
2 Addy Awards, 1 MSN Award
Studies
PROdiseño 1994-1998
Bachelor’s degree in Graphic Design
Le Cordon Bleu 2007
Culinary Arts
U.S Resident. New York.
V I E W P O R T F O L I O
